For Immediate Release
Feb. 3, 2008
Come Eat Healthy With Burger Planet!
Burger Planet
123 Goofy Gills Way
Gary, IN 86754
1-800-GOBURGER
GARY, Ind.—Popular restaurant Burger Planet has announced some exciting additions to its menu, which are not found at other restaurants of its kind. In addition to its well known burger and fries combo, customers can now choose to substitute in some new items, or create their own combo all together. This commitment to healthy eating at Burger Planet has gained support from fitness expert Jayne Peterson.
Customers at Burger Planet can now choose to substitute sides of fruit for their fries. These sides of fruit come in a wide variety, including, grapes, peaches, and bananas. A new gourmet salad list can be found on the menu as well, including a sure favorite, raspberry vinaigrette spinach salad with gorgonzola cheese and walnuts.
These additions will compliment an already healthy choice, the low carb all white meat chicken breast wrapped in lettuce with apple slices.
James E. Muellenbach III, CEO of Burger Planet says, “We listen to our customers, and our customers desire healthy choices, of which we offer many”. These healthy choices have established the support of fitness giant Jayne Peterson, who shares with Burger Planet, a commitment to health. “I emphasize a message of moderation”, Peterson says, “Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages." “
The support of Jayne Peterson has prompted a comprehensive program to aid people in eating healthy. Peterson, along with the lovable Burger Planet icon, Corney the Clown, will begin visiting Burger Planet locations around the nation, promoting healthy dining. This exciting tour will begin on May 12 with a kick off ceremony at the Times Square Burger Planet location in New York.
Founded in 1934 by James E. Muellenbach I, Burger Planet employs almost 50,000 employees around the nation. These employees have served over 52 billion customers. Burger Planets commitment to customer satisfaction has provided a long standing relationship with the American Public, a relationship Burger Planet intends to honor for years to come.
Come to Burger Planets kick off party, or visit Burger Planet on the web to see when Jayne Peterson will be visiting a location near you with Corney the Clown at http://www.burgerplanet.com/.
Media Contact:
Danny Robinson
Public Relations Coordinator
(435)770-5071
-END-
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4 comments:
I like how you were very descriptive about the new healthier menu options. When you quote someone, I'm not sure is says is right on a press release, it might be said that we need to put down. The grammar and format I thought were pretty good except I don't think the spelling was correct on Corny the Clown. Thats a dumb name for a mascot anyway. But hey, great paper... I liked the enthusiasm that might just grab someone's attention right there.
You want to mention Opal Whitcomb somewhere...it adds credibility to Jayne and jogs the memory of your audience.
AP Style is to not have a comma before the conjunction in a series.
I like your mention of the kick-off party and your boilerplate.
Commas and periods go inside quotation marks.
Love the flow of your piece! Well done. I think you did a good job catching the newsworthiness of this assignment. Just check some of the little things like commas and stuff like that and you should be good to go. One last thing I agree with Preston's comment you should drop Opal's name in connection with Jaynes.
I thought this was a great paper and very informative.
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