Positioning Assignment

Positioning Myself

My desire to work in public relations has stemmed from opportunities I have had in sales occupations and with speaking in public. I have realized along the way that I enjoy selling ideas to people, and coming up with new ways to help people buy in to what I am working with.

My wife and I would like to move to her home town in Star Valley Wyoming when I am done with school. This goal obviously conflicts with having a large job market. The Bureau of Labor Statistics shows a mere 300 jobs in the public relations field in Wyoming. There is a larger job market when other related fields like marketing and advertising are included. For this reason I have found that I will need to direct myself to doing public relations in Jackson Hole, which is close to where we would like to live. I will also need to diversify my education, as far as my minor is concerned.

According to the Wyoming Business Council, only 22 percent of the population in Wyoming have a college degree. This low statistic raises my marketability as an employee in general. So for the small amount of jobs available, there is a small amount of qualified competition for those jobs as well.

Jackson Hole has a need for public relations in their resort sector and also their national park, called Grand Teton. I have always loved being in the outdoors. I love to snowboard, snowmobile, hunt, and do many other activities outside. My father in law owns horse riding businesses that I work with, which are very close to Jackson ski resort and Grand Teton National Park. This has given me the opportunity, and will give further opportunities to establish good contacts in this area. My passion for the places I will be promoting and working with will also help me be an effective and motivated employee.